5 ‘Unconventional’ Ways to Promote Your Real Estate Business
Most people believe social media to be the most effective way to promote a real estate business. Nothing could be further from the truth. While social media can play an important role, there are many other strategies in today’s age of technology that can generate a lot of interest in your brand, helping your reach more customers and retain the existing ones.
What you need to keep in mind is that what works for others may not be the most effective way to promote your business. You have to keep coming up with new strategies and testing them until you find the ones that work best in your situation.
Here are a few creative ways to promote your business and get your name out to the masses.
Establish yourself as an expert in your area
One of the easiest ways to build the brand of your business is to build your personal brand first. Prospective customers like to deal with real people, not faceless companies. In today’s age of technology, it is easier to establish yourself as an expert. You can write e-books, blogs or even books to reach out to more people. You should always focus on solving people’s problem, rather than gaining more customers. If you provide easy solutions for complex problems, people will start trusting you and your company.
Get on TV or appear in print
Whenever there is a hot debate on a topic which concerns your business or area of expertise, you should always have an opinion and make it known to the public. The best way to do this is to frequently appear on local news channels and in newspapers as an expert. Get acquainted with editors and journalists in your area. You can write opinion pieces on current real estate trends and investing strategies. Provide meaningful quotes and comments on the latest developments.
Start with people who you know
Your inner circle can play a great role in boosting your new business. Instead of spending money and time on reaching out to people who you don’t know, you should start promoting your business to your friends, family and other people in your inner circle. They will not only bring in initial revenue, but also provide honest and valuable feedback. Even if you only plan on investing part time the people around you need to know you are involved in real estate. In most cases a simple email can do the trick. An email explaining your position in the business along with a link to your website or social media pages can go a long way in generating interest.
Set up a marketing funnel
Gone are the days when billboards were the most popular way to increase brand awareness. You can now set up an entire marketing funnel online. You should set up a website, write informative content and create landing and lead capture opt-ins to generate leads.
Increase your brand’s presence online
Online communication has become an integral part of marketing these days. There are lots of very cost effective ways of communicating with your prospective customers online. You can host your own weekly show on YouTube. You can go live on Facebook and organize an interactive Q&A session. The idea is to step out of your comfort zone and get to know new people and interact with them on a regular basis.
Conclusion
Networking has become a necessity for promoting your business. You should get familiar with the latest technology and use it to your advantage for brand awareness and customer acquisition.