How to compete against other homes for sale Richland, WA
Thanks to the improving housing market, there are a lot of homes for sale Richland, WA these days. With so many listings vying for the attention of home buyers, you will need to be a bit creative to make yours stand out.
Here are four strategies you can use to turn your listing into an irresistible offer and spark a bidding war for your home:
Price your home right from the beginning
Home buyers start their search with a specific budget in mind. If you don’t price your home right, your listing is a non-starter from the get-go. Most sellers price their home too high to leave room for negotiation, but it ends up being a big mistake. You or your agent should perform a comparative market analysis (CMA) to know what other homes of similar size, location and condition are selling for in your neighborhood. If you will price your home competitively, your listing will instantly have an edge over other homeowners that have priced their homes too high.
The copy of your listing can make a huge difference
You may not be a copywriter, but you should ensure that you have picked the right words to highlight the most attractive features of your home. A good listing will:
- Focus more on lifestyle that a buyer can enjoy after moving in, and less on the home itself.
- Highlight important features such as smart use of space, eco-friendly and energy-efficiency features, and new upgrades, remodeling work and appliances.
- Highlight amenities and transportation facilities with words like ‘Close to’, ‘Only 5 miles from’ and ‘Downtown’.
- Create a sense of urgency with unique offers or discounts.
- Answer the most frequently asked questions.
Virtual tour and photography
These two features have almost replaced the trend of ‘open houses’ now. If you do it right, most buyers will make up their mind before even visiting the property. You will get qualified leads only when the time comes to negotiating with potential buyers in person.
Hire a professional photographer to capture the most important features of your home. It is best that photographs represent a depersonalized version of your home. It’s more inviting because potential clients can visualize themselves in your space. Invest in creating a virtual tour. They can help you sell a lot faster, saving money that will otherwise be wasted on mortgage payments and other expenses that you will incur if your home sits on the market for too long.
School district and crime rate
Buying in a good school district makes sense even if someone is not a parent. Housing markets are considered more stable in good school districts. If your home is in one, you should highlight it in your listing. You should also highlight how safe it is to live in your neighborhood if it’s in a low-crime area.
In conclusion
These small tweaks in your listing may sound insignificant, but they can really play a big role in selling your home faster and for top dollar. They will make your listing stand out from countless others.